I can’t tell you how often my husband has looked at me and said with renewed surprise: “People don’t think like us, do they?”  

Nope. They don’t. In our minds, everybody should understand the value we can help them grab for themselves. But that’s never a given.   

Do you ever feel that? If you’re a business owner, too, I bet you have. Most people aren’t in the entrepreneurial mindset, which is rigorous. And most people aren’t sitting around and contemplating the value of what you do — not like you do.  

47 Tasks A Virtual Employee Can Do for Your Business 

We can get so close to our business that we forget what it’s like to be new to our perspective. We risk losing potential customers simply because we don’t meet them where they are in their journey of understanding. 

That’s why the new year offers a perfect opportunity to review how you educate potential customers about your business.  

Consider these questions: 

• What basic knowledge are you assuming customers already have?
• Where are the gaps in their understanding?
• How can you better guide them toward making informed decisions?

Let’s break down the key elements of an effective customer education program: 

Start at the Beginning — Really at the Beginning 

Never assume prospects understand your company’s basics. Create content that explains fundamental concepts clearly and without jargon. For example, at HireSmart Virtual Employees, we’ve learned to start by explaining that yes, our virtual employees work full-time, exclusively for one business, and no, they don’t juggle multiple clients. You are the VE’s entire focus. 

Map Out the Customer’s Journey 

Think about the questions customers ask at different stages: 

• Initial awareness: “What exactly is this service?”
• Consideration: “How does this work?”
• Decision: “Why should I choose this option?”
• Implementation: “How do I get started?”

Create educational content for each stage. Your goal is to answer questions before they’re asked. 

Make It Digestible 

Break complex information into bite-sized pieces. We’ve found that overwhelmed customers don’t become clients. That’s why we start by asking business owners to identify just their top three time-consuming tasks. It’s a simple first step that doesn’t overwhelm. 

Show, Don’t Just Tell 

Use real examples and case studies. When one of our clients says, “Abby is full-on amazing! She has learned all of our client brands and makes absolutely amazing graphics for them. She has mastered multi-tasking and learned how to triple check her work for errors,” it paints a clear picture of what’s possible. 

Build Trust Through Transparency 

Be upfront about both benefits and challenges. At HireSmart, we’re clear that working with a virtual employee requires good communication and proper onboarding. We don’t promise magic — we promise partnership and proven processes that work. 

Create Multiple Learning Paths 

Different people learn differently. Consider offering: 

• Written guides and FAQs
• Video tutorials
• Live webinars
• One-on-one consultations
• Email courses

Your Virtual Employee Can Help 

This is where a HireSmart Virtual Employee can transform your customer education efforts. Our VEs can: 

• Create and maintain educational content
• Monitor customer questions and feedback
• Update FAQs based on common inquiries
• Track engagement with educational materials
• Manage email courses and follow-up sequences

Unlike trying to hire globally alone, you get vetted and trained virtual employees. We’ve already verified their communication skills through extensive testing. They undergo 40 hours of certification training before joining your team, ensuring they understand U.S. business culture and communication styles. 

The Cost of Not Educating 

Think about it: How many potential customers have you lost because they didn’t understand your value proposition? How many gave up because the learning curve seemed too steep? A strong customer education program turns confusion into clarity and hesitation into action.  

Core values: The Unseen Engine Driving Your Company’s Success 

Our clients have collectively saved $56 million in payroll costs while building stronger businesses. But that wouldn’t be possible if we hadn’t learned to effectively educate business owners about the power of global hiring done right. 

Make Your Fresh Start 

Begin 2025 by reviewing your customer education process: 

1. List all the basic concepts newcomers need to understand
2. Identify gaps in your current educational materials
3. Create a plan to fill those gaps
4. Implement systems to track educational effectiveness
5. Gather feedback to continuously improve your process

Ready to build a stronger customer education program? A HireSmart Virtual Employee can help you create and manage content that turns confused prospects into confident customers. We handle all the complexities of global hiring — from legal compliance to payroll taxes — so you can focus on growing your business through better customer education. 

Anne Lackey’s Company Offers a Unique Virtual Solution for Staffing Issues 

Click here to schedule a consultation. Let’s discuss how we can help you build an education program that guides more customers to “yes” in 2025.