Balancing CAM Management Styles in Your Community Association Management Company

There’s an old saying about how there’s more than one way to…well, let’s say “peel a potato” (we’re kind to our furry friends here at HireSmart Virtual Employees). In any case, the same can be said of community association managers – there are many right ways to do the job. Often, though, managers tend to fall into one of two categories of CAM management style: task-oriented or relationship-oriented. Neither is inherently right nor wrong – both are incredibly valuable in many ways!

While both CAM management styles have advantages and disadvantages, management company executives need to identify which category each of their managers falls into to set up ways for all of their staff and clients to succeed.

Identifying CAM Management Styles

To identify your CAM’s management styles, consider the following:

  • How do they prioritize their workload? Do they focus more on completing tasks efficiently or building relationships with residents?
  • How do they communicate with residents? Do they prioritize open and frequent communication or focus more on delivering information efficiently?
  • How do they approach problem-solving? Do they prefer to address issues directly and efficiently or take a collaborative approach that involves multiple stakeholders?

Once you've identified which CAM management style each of your managers falls into, you can better understand their strengths and weaknesses, how to foster their success, and how to translate that into success for your clients.

Some Managers Are “The Doers”

Task-oriented management is focused on getting things done efficiently and effectively, and these managers know the importance of the timely execution of responsibilities. This CAM management style places a high priority on completing contractually designated tasks and meeting deadlines. These managers are rockstars in efficiently managing day-to-day operations such as paying vendor invoices, posting notices about meetings or announcements to the community, and keeping records appropriately filed digitally and physically when needed. They also tend to excel at quick thinking and decision-making, which can greatly benefit monthly meetings.

However, there is a downside: task-oriented managers may not emphasize building relationships with residents as much. This lack of focus on relationships can lead to communication breakdowns and resident dissatisfaction. They also may not prioritize community involvement or building a sense of community, causing a lack of engagement and participation from residents.

Overall, while a task-oriented CAM management style can effectively manage day-to-day operations, management companies need to give these task-focused managers the tools they need to better their communication skills and foster more successful community engagement and satisfaction.

Other Managers Are “Hand Holders”

Relationship-oriented CAMs build and maintain positive relationships with board members and residents. These managers know every current resident is a potential future board member and stress the importance of every interaction in the community.

This CAM management style prioritizes communication and engagement to create a strong trust between the association and the management company. These managers are great at instilling a stronger sense of community and generating high resident satisfaction. Residents appreciate managers who listen to their concerns and provide timely, friendly responses! These CAMs offer improved communication, transparency, and increased resident involvement and participation.

Of course, it’s not all sunshine, even if their attitudes say otherwise. Relationship-oriented managers may be less efficient at completing tedious, routine tasks and struggle to meet deadlines. Their focus on relationships may lead to long meetings and discussions, which can take away time spent on other important tasks.

So, while relationship-oriented management can lead to a strong sense of community and resident satisfaction, management companies must offer these managers adequate resources to help them succeed in task-oriented respects so that day-to-day operations run efficiently and effectively. Community associations can achieve a successful and thriving community.

Meeting in the Middle

Ultimately, the success of your community association managers (and the communities they serve) depends on balancing task-oriented and relationship-oriented CAM management styles. By identifying each manager's strengths and weaknesses, you can be better equipped when the time comes to find resources and tools that will help them grow in their careers and support their communities.

HireSmart Virtual Employees provides a wide range of services to help managers thrive, regardless of their CAM management style. For task-oriented managers, this can mean offering a helping hand in resident outreach, email communications, and board relationship management. For your managers focused on relationship-building, this can mean creating daily to-do lists to keep management tasks on track, setting up calendar reminders and email alerts to guarantee deadlines are tracked and met, and working with the board or vendors to move tasks when needed.

Regardless of what CAM management styles you have in your management company, a CAM Virtual Employee (VE) can be a game changer in how they support their communities. Click here to set up your free 30-min consultation and learn what a CAM VE can do for you today.


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