A Company Values Statement is what drives the employee’s motivation providing worth to their expertise, loyalty, and contribution to the business. Whether it be a small or large enterprise, one of the biggest factors that separate a good company and the not-so-well-developed ones are clearly defined values.
What is the importance of and how does a company create a Values Statement? Well, as the business owner, it’s your opportunity to define the company’s goals, culture, objectives, the importance of your people and how it gives value to your employees and customers.
A comprehensive and well-built values statement serve as a great instrument that hooks your audience for understanding, developing, sharing fundamental objectives, and must be expressed in just a paragraph or two that can answer questions people have about your business and about you. Combined with a Mission Statement, your Company Values Statement should give your clients and staff a very good picture of what is important to you.
With years of experience as a REALTOR, property manager, and a business owner of multiple businesses, I’ve discovered a useful process for developing a values statement and boils down to these 3 steps:
Your customer’s life has become better because of your business
Think about the big things that make your customer’s life better, and put yourself as one of the greatest contributors of those things. Don’t undervalue your business. Offering a trustworthy service and gaining reputable claims from your customers could be your contribution to the world. Use those underlined benefits to detail the factors that make your business special for your target customer.
How your business affects the life of your employees
The second priority to look for when establishing values statement is by adding how you give importance to people who represent the business and how it affects their lives working with your company. Showcasing your employees as the most valuable brand ambassadors promotes a competitive difference between a genuinely productive company and just a large group.
How the business impacts you
It is also important to dedicate yourself to your business values statement. By telling people how your business was started, how it helped you with your personal and career growth, and how do see yourself or the importance of the business years from now. Always remember that your patience, perseverance, and dedication count and many people will look after your progression visualizing the whole assembly by reading over your passion and a strong interest in your organization.
Need some inspiration?
Here is our example of Value Statement, Core Values, and our Standards of Professionalism.
Here is an example from Digital Marketer:
Here is an example from Ben & Jerry's:
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