If you’re like me, you’re a creature of habit. I have my routines and enjoy the stability of knowing what the future will bring.

That’s what they call the left brain stuff and it’s a real asset in business because that’s how the checklists get made, the assigned tasks get marked off, and everything moves forward.

Fortunately, I also have a creative – call it “business artistic” –  side. I feel lucky in that regard because, really, you need both sides of the brain to succeed in business.

What’s so important about being creative when it comes to business?

According to McKinsey partner, Marc Brodherson,

“Creativity is associated with superior performance, and creative leaders outperform their peers on key financial metrics.”

Creativity helps you see outside the box, it helps imagine new and different ways of doing things.

And it makes sense that a creative leader would outperform peers because they spend time thinking about new and different solutions to improve their systems and processes.

When it comes to hiring new staff, you probably have a set way of going about it, and since you’re running a successful business, your way has produced at least good enough results.

But you might be wondering if there’s a different approach, another place to look for great staff?

That’s a creative question – wondering is a creative act.

Many years ago, we were introduced to the world of virtual employees as an outside-the-box way of finding great staff and saving serious money. We loved this creative idea so much, we started HireSmart Virtual Employees soon after.

The advantages of virtual employees are many, but one of the most significant is the competitive advantage of lower labor costs.

In this new, highly technological age of business, your potential employees are anywhere in the world that has stable internet connections.

Why limit yourself to potential employees only in your area, or your state, or even your country? Whether or not the world is your oyster, it certainly is your potential hiring pool.

Maybe it’s time to consider expanding your search process to include virtual employees. That’s the kind of thinking outside the box that will definitely improve your labor costs.

With HireSmart Virtual Employees as your staffing partner, we’ll make sure that translates into a competitive advantage for your business. Click here for a free consultation.