6 Tricks to Turn Your HOA Marketing Wish List Into a Growth Action Plan
As an HOA management executive, you know better than anyone that there are simply not enough hours in the day. You could move mountains for your company with just two, three, or ten more. You probably have a (constantly growing) wish list of the amazing marketing and sales tasks you’d do if you only had the time in the day.
It’s time to think creatively and turn that wish list into an action plan to market your management company.
Association Management Companies: Having Trouble Recruiting? Consider Virtual Employees
Getting stuck in the trenches and fighting off daily fires doesn’t mean you can’t optimize your workload. Here’s how to turn those daily tasks into marketing magic and how to grow your workforce to support your goals and aspirations better.
3 Marketing Things You’re Technically Already Doing
Some tasks you handle daily that seem to get in the way of your visionary marketing and sales goals can be leveraged to do double duty. Instead of looking for extra hours or days to accomplish large-scale tasks to market your management company, look at tasks where adding a few extra minutes of work can stretch the value of the output.
Email Database Management
Maintaining an accurate and up-to-date email database is crucial for any successful HOA management company. Communication with existing clients is essential, and maintaining precise information goes a long way. Many marketing managers find poor data management is a key factor in less-than-stellar digital marketing results.
Email database management is also imperative in developing campaigns for future potential clients. If you have some version of a lead funnel — such as a form inquiry through your website — you can make this task work for you and future revenue opportunities at your organization.
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The next time you do some standard maintenance on your email database, take a few minutes to ensure that the appropriate data is collected on new leads. This can optimize the company’s marketing strategy without taking too much time out of your week. Targeting the right audience increases future marketing campaign effectiveness, ultimately leading to more business opportunities.
Facilitating Onboarding Processes & Homeowner Communications
Smooth and straightforward onboarding processes can build trustworthy, positive relationships with the HOA communities you manage. This is a huge selling point for future clients — but that means they’ve got to buy first, right?
Wrong.
There’s a saying that “current homeowners are your future board members.” Well, people move every day, and that homeowner in your current community may become a board member for your team in a prospective community. Giving everyone a simple, headache-free onboarding process can go a very long way in establishing good rapport.
The same goes for communication. Set up internal service-level agreements with your team for homeowner communications. Treating every homeowner interaction quickly and respectfully will go miles to prime your potential pool of future clients.
Perfecting Employee Training
Bringing on new team members seems like the obvious next step in growing your management company. But how many times has someone nailed every interview and said all the right words, only to fall flat somewhere down the line and generate complaints or, worse, negative online reviews? Training new employees is time-consuming regardless, and this is an area where so many management companies falter.
Of course, they aren’t all bad employees. Sometimes, they just fail to understand the expectations being placed on them. Your management company has a specific way of operating that is likely completely new to them. Taking time to improve your employee training process can bolster your new team members and management company for long-term success and 5-star reviews.
3 Ways a Virtual Assistant Can Market Your Management Company
Of course, moving the needle in small ways only goes so far. You’ll need reinforcements to start checking off that marketing wish list. But as we’ve said before, your managers have way too much to do as it is, and there is a cheaper, more efficient alternative to hiring a full-time manager: hire a virtual assistant community manager.
Virtual employees (VEs) are an underappreciated tool for the HOA industry. More cost-effective than a salaried employee who requires benefits plans and hours of training, these team members can tackle some of the most tedious marketing tasks that will generate real progress in your marketing plan.
Optimize Potential HOA Client Lists
Lists are everywhere. Somewhere out there, there’s a list of regional information or local market data that can be used to pinpoint potential clients in your region. A VE can be the dedicated person who combs through that pile of information and creates a digestible, organized spreadsheet that can be updated in your CRM. This information can help you develop targeted marketing campaigns and outreach efforts to reach a broader customer base.
Simplify Event Participation
Industry-specific events, such as conferences and trade shows, are abundant. These events can provide valuable networking and learning opportunities to team members of HOA management companies. However, coordinating attendance and trade show logistics can be extremely challenging and time-consuming. A VE can handle logistics such as registration, scheduling, and travel arrangements. This can help attending managers maximize the benefits of attendance while minimizing any disruption to the company’s daily operations.
Acquire Trade Show Materials
Going to more trade shows will mean you’ll need more swag. Whether pens and keychains, service brochures, or the fish bowl you use to collect business cards, it must be assembled and packed away — that’s to say nothing about banners and signage. Assembling it all can be a cumbersome and time-consuming task. Virtual employees can handle this process from start to finish. From sourcing suppliers to ordering and tracking deliveries, VEs can ensure the company’s marketing materials are ready well before the event. While a VE cannot be the one building the banner at the trade show, they can create tutorials for your staff so that the setup is easy and efficient.
Taking Back the Workday: Put out fires with a Virtual HOA Management Assistant
Your management company’s growth and success depend on effectively solving day-to-day operational challenges and proactively pursuing growth opportunities. By re-evaluating the work you’re currently handling and leveraging virtual assistants to address the long-standing “wish list” items, you can turn your “marketing wish list” into an action plan of intentional growth.
Book an appointment to learn more if you’re ready to enhance your marketing strategies, expand your client base, and optimize your operational efficiency. The support of virtual employees can significantly contribute to your HOA management company’s sustained growth and success, and we’re ready to help make that dream a reality.