A husband and wife can’t survive without mutual attention — that daily care about how your spouse is doing. Are they hurting or happy? Are they doing what they love or dreading their work? When you’re apart, do you both imagine how the other is doing, and do you look forward to reconnecting? 

 

Every relationship is like this to a degree. Attention is the currency we share, and any relationship with a major attention deficit disorder will go bankrupt eventually. 

 

I think about this all the time in my personal life and in business because I don’t like how many companies seem to forget about you once they have you on a contract. Do you feel the same? 

 

Do You Love a Job Well Done? 

 

Now flip that around. As a business owner, you never want any customer to feel neglected. But staying up-to-date on everyone’s needs is a significant challenge. You’re not omniscient, and you can’t anticipate every problem. 

 

So, what can you do? Well, you can implement customer or client service plans to ensure you’re always returning “back to business” with anyone invested in you. 

 

Here are some tips: 

 

• Schedule Regular check-ins: Don’t wait for your customers to reach out with a problem. Set up a regular check-in schedule, whether a quick phone call, an email, or a survey, to show your customers that you’re proactively thinking about their needs and value their input.

 

Leaders at Sea: How to Be the Lighthouse in the Fog 

 

• Personalize Your Communication: No one likes to feel like just another number. Use your customer data to personalize your interactions. Address them by name, reference their past purchases or interactions, and tailor your messaging to their needs and interests.

 

• Offer Multiple Communication Channels: Everyone has different communication preferences. Some like email, others prefer phone, and some are more responsive on social media. Offer multiple ways for your customers to reach out, and make sure you’re responsive to all of them.

 

• Anticipate Their Needs: Pay attention to your customer data and look for patterns. If you notice a lot of customers asking the same question or experiencing the same issue, proactively address it. Send out a resource guide, create a FAQ page, or reach out individually to offer assistance.

 

How Prepared Are You for a Maintenance Crisis? 

 

• Follow Up After Key Interactions: Did a customer just make a big purchase? Reach out to make sure they’re satisfied and see if they have any questions. Did someone reach out with a complaint? Follow up to ensure they’re happy with the response. These post-interaction check-ins show that you care about their entire experience.

 

• Offer Value Beyond the Sale: Your relationship with your customers shouldn’t end after they make a purchase. Look for ways to continue providing value, whether it’s through educational content, exclusive offers, or personalized recommendations. Show them that you’re invested in their ongoing success and satisfaction.

 

• Train Your Team: Customer service isn’t just the job of your customer service department — it’s everyone’s responsibility. Train your entire team on your customer service philosophy and give them the tools and resources to deliver exceptional service at every interaction.

 

Two For One is a Bargain 

 

At HireSmart Virtual Employees, we live by shared core values and understand the importance of ongoing attention and support—not just for our clients but also for our virtual employees (VEs). We don’t just match businesses with VEs and leave them to figure it out. We provide ongoing training, resources, and check-ins to ensure that our clients and VEs have everything they need to succeed. 

 

Our rigorous screening and certification process ensures that our VEs are skilled in their roles and embody our values of service, mindfulness, and commitment to strong relationships.  

 

We offer our clients a dedicated support team that’s always ready to answer questions, address concerns, and provide guidance. 

 

Attention is the key to any successful relationship, personal or professional. By committing to regular, personalized, and proactive communication with your customers, you’re not just providing better service. You’re building trust, loyalty, and long-term success. 

 

If you need a partner to provide that level of attention and support, HireSmart is here to help. Our VEs provide the dedicated, skilled service your customers deserve at a fraction of the cost of a full-time in-house hire.  

 

“Chai is always going above and beyond!” said one client about her HireSmart virtual employee. “She is incredibly helpful and always available to offer an extra hand when the team becomes overwhelmed.” 

 

We’d love to chat if you’re ready to improve your customer service and build stronger, more attentive relationships with your clients.  

 

Click here to schedule a consultation and learn more about how a HireSmart VE can help you deliver the care and attention your customers need.